Sponsored search ad placements with Google AdWords and Bing are a powerful and cost-effective way to drive interested searchers to your website.

Ads are displayed at the top and right of search results pages.

Search term research

We perform search term research that analyses thousands of potential search terms to identify optimal targets based on relevancy, popularity and competition.

Creative messaging concepts

We develop creative messaging concepts to be used throughout a variety of ad titles and descriptions featuring different benefits/offers/wording. This approach identifies the messaging that compels more people to click through to your site.

Campaign placement

Advanced PPC strategies, campaign settings and keyword match type combinations are used to ensure your ads are shown when most appropriate to achieve your business and marketing goals.

Ongoing improvements

To deliver the best value, Pay Per Click campaigns need continual monitoring. We aim to achieve real results in the number and quality of visitors so that you can get the best return on investment and continued improvement.

• Research to identify new advertising opportunities and markets
• Keyword analysis and optimisation
• Click through rate and quality score optimisation
• Cost Per Click monitoring to help you receive the cheapest possible price
• Advert content performance optimisation and A/B split testing
• Daily budget management including impression, share & lost budget
• Google analytics and conversion tracking analysis

Monthly reporting

We produce reports showing monthly clicks, click-through rates, detailing impressions, costs and numbers of conversions.

Website developments

During our management we often suggest changes to be made to your website. Generally these are only small text changes but sometimes they can be more involved. If required we can action developments (large or small) on your behalf.

Landing page development

If necessary we can plan design and build landing pages optimised to maximise Adwords quality ratings and conversion results.

Remarketing

Prospects rarely make enquiries or buy during their first visit. Remarketing helps us to re-present your offerings to those who have shown a past interest.

Remarketing works by showing image based adverts on third party websites to only those users who have previously visited your website.

Remarketing is a highly effective proven route for engaging your target audience that can significantly improve your results.

Contact us to drive interested searchers to your website.