Coffee, Cakes, Babies & Branding

This may not be one of our more recent projects but we certainly felt the need to shout about it. Mocha Mama (a start up business based in Kettering, Northamptonshire) came to us needing the full works, so we put on our design and marketing hats and got to work on logo ideas, branding, adverts and flyers. When all the parts had been put together, Mocha Mama was ready for take off.

I am delighted I chose to work with Toxic Creative, they really listened to what I wanted to achieve and captured the look and feel very quickly.

Clare Simpson

Clare (company owner) approached us with a great idea and a great ethos, ‘a place for mothers to relax together in a safe, welcoming environment with a coffee and a cake’, all it needed was the branding and marketing to kick start them on to the right path.

We gave Mocha Mama a friendly look and feel to compliment the nature and attitude of the business. The logo was always intended to be a real typographical statement. Soft curves, legible letters, warm colours and not forgetting, the cute baby’s face that never fails to raise a smile.

Once we had the look and feel in place it was on to advertising. The company already had a clear target audience in mind, which is always fantastic news for us. After we gathered all the necessary information and had a brainstorming session we set to work creating flyers and adverts that would really strike a chord with mothers and families in the area. A simple message highlighting the safe haven where they could relax and have a chat while their little ones play.

Since then the company has gone from strength to strength, building up a fantastic reputation among mothers in the local area. We’ve loved seeing the company grow and can’t wait to see it continue. It won’t be long until they’re spreading out across the country (just remember us when you’re famous)!

 

Author Chris Anderson

 

Toxic Creative – RESULT DRIVEN DESIGN & MARKETING
We’re based in Northampton and are experts in all aspects of graphic designwebsite design and marketing, from dynamic websites and printed literature to logo design and brand development … we do it all.

Posted in: Branding & Logo Design
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